Insurance Box is a revolution in car insurance in Australia. How so? It’s a small box that plugs into your car and measures how well you drive; or not. This is completely different to the way all other insurers determine the cost of premiums. If you’re 18 years old then your premium cost will be based on the driving behaviour of every other 18 year old on the road. So too bad if you’re a very safe driver, you’ll be paying for the increased probability that ’18 year olds are more likely to have accidents’. Insurance Box monitors your driving behaviour and gives you a premium based on your DriveScore. If you’re a good driver you’ll pay less.
The project was over a year in the planning and Chops For Tea were there from the beginning. We shaped the look and feel of the brand, creating every single touchpoint. From the insurance certificates and documentation, to the design of the website, animation of infographics and art direction for the television commercials. The result is a complete brand experience with a distinct personality.
Insurance Box is targeting young and first time drivers and images from the ‘Journeys’ (case studies) section of the website are detailed here.
“We enjoy working with Chops for Tea because Gav & Lizzie are ‘agile’ in their approach; with clever copy & fresh design that cuts through to our customers” Frank Peppard — Chairman
Visual identity with fluid background pattern
This is an Insurance Box
Insurance Box explained in 30 seconds — animation
Pages from the website
Insurance invoices & collateral
All photography for Insurance Box is by Marc Buckner
Visit the Insurance Box website here.