150 product label and packaging applications across multiple product categories.
Pacific Brands commissioned us to reinvigorate the Mossimo brand, label and packaging applications across all product categories.
We positioned Mossimo as the ‘definitive word on street fashion’. We designed a stylised speech so the famous Mossimo signature sits within this graphic shape. We created a system that segments the Apparel, Denim, Underwear, Accessories and Youth categories with gender specific colours to create clear distinctions between product areas instore.
Over 150 product label and packaging elements now have a consistent look and feel. And finally we provided extensive guidelines on how the new packaging works with many application examples to refer to.
• Logo ‘speech bubble’
* Labelling guidelines