PURE BODY LUXE
Pure Body Luxe are a Melbourne based company specialising in 100% natural face, body & hair oils. We’ve helped shape their brand & launch them into market.
Pure Body Luxe first came to us with their range of beautiful natural oils, some initial packaging concepts and an abundance of enthusiasm & ideas.
After workshopping the brand we developed a clean & sophisticated look that works with the exquisite, tactile packaging & Italian glass. We delivered a number of tag lines and product descriptors that launched the brand in mid 2018.
Initially the focus for the growing the business was centred around the digital space. We worked with Lunacomm to develop and implement a digital strategy, building a sales funnel & acquiring our audiences.
Wholesale is currently the focus and Pure Body Luxe is now stocked with over 50 retailers across the country. The brand is growing and being well received at shows such as Life In Style.
Deliverables
+ Brand workshop
+ Packaging development
+ Identity development
+ Business stationery
+ Website design
+ Art direction & image creation
+ Promotional collateral
+ Exhibition stand & displays
+ Social media strategy & content
The Pure Body Luxe range of oils.
Evolve, Soothe, Heal, Restore, Awaken, Nourish, Inspire, Relax — each have their own unique fragrance and key skin care benefits.
The Pure Body Luxe website is lifestyle driven.
Lots of engaging content, in and around health & wellbeing, plays into the brand’s marking strategy. We worked with Lunacomm to create a multi-channel digital marking plan based on in-depth SEO research.
Product landing page example
The site content includes features on ingredients and how and when to use product types.
Mobile view — Home Page.
The Pure Body Luxe brand is a high value product.
Imagery plays an important role in positioning the brand. Online marketing has a focus on Instagram and Facebook.
Relax is stunning blend of lavender & Clary Sage creating a relaxing & balanced aroma.
The Evolve fragrance combines frangipani and rosewood.
The bottle shape and colours lend themselves well to vibrant graphic approach.
Heal combines geranium and lemon.
Pull up display banners
Exhibition stand graphics & point of sale for Life In Style, Melbourne.
We developed a flexible, durable aluminium panel system that could be used in multiple configurations at any number of retail trade shows.
Point of sale display.
The Pure Body Luxe Diaries form part of the marketing strategy.
EDMs (emailers) are a great way of keeping in touch with your audiences, in fact they provide by far the best conversion rate. Pure Body Luxe cherry pick the best content from the months posting and delivers this to its database.
Promotional campaign offers.
As part of the overall marketing strategy online sales for a limited time, including free shipping, often create an incentive for shoppers to purchase. Seductive visuals also help!
Creating the mood & visual language for Pure Body Luxe.
Pure Body Luxe approached us with some product and a general direction. Before launch we helped them to develop the brand. We quickly picked up on the idea of creating brand ambassadors to champion each product. And to feature the amazing array of natural oil colours.
Working with packaging and defining the product colour system.